Social media is the concept of having an electronic platform where people can interact and have conversations about a wide variety of common subjects using computers. The idea started roughly four to five years ago around in 2004 when Internet websites like MySpace.com and Blogger.com were created and allowed users from all over the world to interact with each other.
It’s worth looking at some vital statistics from credible sources to appreciate the power of the medium :
As per the recent Google survey social media can have an impact on around 30% seats in Lok Sabha Elections 2014. It is likely to influence 160 of India’s 543 Parliamentary constituencies making Facebook and Twitter users the nation’s newest voting bloc as per IAMAI.
IAMAI released a report showing that increasing spending on social media campaigns can swing 3%–4% of votes in 24 states where Internet usage is sizable. Social media marketing can play a decisive role as a swing over 1% can change the outcome of elections, it claimed.
While the above statistics and insights speak for itself, I believe that social media plays a very pervasive role throughout the election process.
New and existing voters go online to seek information, address queries and, most importantly, to form opinions. The same is widely influenced by the social media chatter, information provided by political parties, the ability to participate in a dialogue with the voters, and the overall sentiment prevalent around the leaders up for voting.
Social media influences other media (TV/ Newspapers pick up a lot of news from Twitter these days!). Traditional media channels such as television/print leverage social media conversations and discussions to share real time news and views around political parties.
There is a small but very active Twitter base in India that is highly political and there are constant fights between the right-wingers and the rest, which can be read as BJP-Congress fights. Major political episodes in the country become trending topics and both sides are able to make TV news headlines quite regularly.
The use of social media tools as a means to raise awareness and mobilize the masses against the status quo of a given country or regime is certainly not new. Social and political activism has had very significant episodes throughout the twentieth century, from non-violent civil disobedience in India to civil right movements in the US among many others, yet social media have given social movements useful tools to coordinate and to undertake collective action.
During elections
With elections around the corner, there is a lot of chatter and speculation about the impact of social networks on the outcome, specifically with the way it has fueled some recent movements.During elections
It’s worth looking at some vital statistics from credible sources to appreciate the power of the medium :
As per the recent Google survey social media can have an impact on around 30% seats in Lok Sabha Elections 2014. It is likely to influence 160 of India’s 543 Parliamentary constituencies making Facebook and Twitter users the nation’s newest voting bloc as per IAMAI.
IAMAI released a report showing that increasing spending on social media campaigns can swing 3%–4% of votes in 24 states where Internet usage is sizable. Social media marketing can play a decisive role as a swing over 1% can change the outcome of elections, it claimed.
While the above statistics and insights speak for itself, I believe that social media plays a very pervasive role throughout the election process.
New and existing voters go online to seek information, address queries and, most importantly, to form opinions. The same is widely influenced by the social media chatter, information provided by political parties, the ability to participate in a dialogue with the voters, and the overall sentiment prevalent around the leaders up for voting.
Social media influences other media (TV/ Newspapers pick up a lot of news from Twitter these days!). Traditional media channels such as television/print leverage social media conversations and discussions to share real time news and views around political parties.
There is a small but very active Twitter base in India that is highly political and there are constant fights between the right-wingers and the rest, which can be read as BJP-Congress fights. Major political episodes in the country become trending topics and both sides are able to make TV news headlines quite regularly.
Worldwide social media influence
Moldova
The first widely recognized use of social media as a tool of political revolution occurred in Moldova in 2009. Activists used Facebook, LiveJournal (an electronic diary service/social network), and Twitter to organize protests and bring attention to the political unrest in the former Soviet republic.
Posted by :-
Mohammad Faisal(A2305412287)
Gourav Goyal(A2305412293)
The first widely recognized use of social media as a tool of political revolution occurred in Moldova in 2009. Activists used Facebook, LiveJournal (an electronic diary service/social network), and Twitter to organize protests and bring attention to the political unrest in the former Soviet republic.
Posted by :-
Mohammad Faisal(A2305412287)
Gourav Goyal(A2305412293)
nice piece of data collected.
ReplyDeletereally impressive